The Chinese mainland professional audio lighting industry development trend analysis

This article from the industry applications, products, channel, service four aspects analysis domestic professional audio lighting and the development trend of broadcasting industry conference system, on the basis of the development trend of the industry as a whole.
(a) application trend
1, products, services integration.
In today's industry informatization level continuously improve, professional audio lighting and conference broadcast system of the customer pay attention to product experience in industry application at the same time, pay more attention to the new system of the existing IT systems to adapt and compatible, require suppliers to provide products that meet the actual application level at the same time provide system consulting, planning, design and maintenance and other services, and to the service level of experience, already more and more important.
2, subdivision industry specialization.
Because of more and more valued supplier service experience and advantage, and every industry application inevitably has the characteristics of the industry's own industry demand and equipment (system) application habit, so customers will also pay attention to the implementation of the system integrators in the same industry experience and qualifications. "Industry specialization" demands objectively make the system integrator is increasingly focusing on one industry development and the deepening.
3, brand choice MingPaiHua.
Under a certain budget, choose the best cost-effective products (system) is probably every industry application principle of customers purchasing. In domestic professional audio lighting and conference broadcast system market foreign brands and domestic brands, product class boundaries relatively clear the actual situation, the user has more and more tend to choose high quality and good service of famous brand equipment and system integrators. There is a very typical example, the Tibetan people's hall project total cost for more than one thousand, there were many domestic and foreign manufacturers and system integrators to participate in bidding, finally, after considering the optimal ratio of purchasing party chose the best conference system in the world - the Belgian TELEVIC full conference system products.
(2) the product trend: the digital, integration.
While in 2005, is a professional audio lighting industry in "digital", but according to the present status of the domestic professional audio lighting products, have to admit that digital and integration or the product characteristics of a few leading enterprises, more and more small and medium-sized enterprises in product technology is still in the imitation stage, product extremely lack of core technology.
With gradient transfer of the world within the scope of the industry technology and the rapid development of IT technology, digital information technology has become a leading professional audio lighting industry in the development of core technologies, who wants to be able to achieve breakthrough in the field of digital products, who will get technical competitive advantage in the competition, the current domestic professional audio lighting leading companies have according to their own status in the digital technology research and development invested considerable funds and human resources, IT is conceivable that "digital" will become the main in the next few years professional audio lighting technology development direction.
Integrated model of purchasing the prevalence of makes highly integrated product system is more and more customers approval. However, professional audio lighting system and meeting need hardware at least hundreds of broadcasting system, and support its operation of the software is now in a factory hands. The same can't be all products production enterprises, implement way of enterprise alliance or proxy related products will be meet the demand of customer integration model of feasible.
(3) the channel trend: value-added.
As mentioned above, the integrated solution provider for professional audio lighting, conference broadcasting system software and hardware product value-added distributors, apparently in a reasonable planning and customer demand, improve the industry degree of transparency, standardize the industry competition, etc, will play an important role. Independent value-added distributors will clearly is welcomed by customers and industry application products manufacturers, in the coming years, rich experience in the line with independent qualification and value-added distributors (integrated solution provider) will serve as an important part of the industrial chain to obtain rapid development.
(4) service trend: better educated
With the development of value-added distributors is growing, in the professional audio lighting and conference broadcast system construction process, the early demand guide mining system planning and design, the quality supervision in the process of installation and training after installation maintenance service content will become the core advantage of value-added distributors and great play, will also become an important indicator to improve customer satisfaction.
And above all the implementation of the service content must be with rich professional knowledge and experience as the backing, as a result, "knowledge-based" service will become the mainstream of the industry development, which is why call integration solution provider "value-added distributors".
In conclusion, automobil think international, professional audio lighting industry a new round of industry consolidation and will occur in the next 3 to 5 years to upgrade and implement, industry which will shift from growth to maturity.
Source: hc360 channel and light industry
This article from the industry applications, products, channel, service four aspects analysis domestic professional audio lighting and the development trend of broadcasting industry conference system, on the basis of the development trend of the industry as a whole.
(a) application trend
1, products, services integration.
In today's industry informatization level continuously improve, professional audio lighting and conference broadcast system of the customer pay attention to product experience in industry application at the same time, pay more attention to the new system of the existing IT systems to adapt and compatible, require suppliers to provide products that meet the actual application level at the same time provide system consulting, planning, design and maintenance and other services, and to the service level of experience, already more and more important.
2, subdivision industry specialization.
Because of more and more valued supplier service experience and advantage, and every industry application inevitably has the characteristics of the industry's own industry demand and equipment (system) application habit, so customers will also pay attention to the implementation of the system integrators in the same industry experience and qualifications. "Industry specialization" demands objectively make the system integrator is increasingly focusing on one industry development and the deepening.
3, brand choice MingPaiHua.
Under a certain budget, choose the best cost-effective products (system) is probably every industry application principle of customers purchasing. In domestic professional audio lighting and conference broadcast system market foreign brands and domestic brands, product class boundaries relatively clear the actual situation, the user has more and more tend to choose high quality and good service of famous brand equipment and system integrators. There is a very typical example, the Tibetan people's hall project total cost for more than one thousand, there were many domestic and foreign manufacturers and system integrators to participate in bidding, finally, after considering the optimal ratio of purchasing party chose the best conference system in the world - the Belgian TELEVIC full conference system products.
(2) the product trend: the digital, integration.
While in 2005, is a professional audio lighting industry in "digital", but according to the present status of the domestic professional audio lighting products, have to admit that digital and integration or the product characteristics of a few leading enterprises, more and more small and medium-sized enterprises in product technology is still in the imitation stage, product extremely lack of core technology.
With gradient transfer of the world within the scope of the industry technology and the rapid development of IT technology, digital information technology has become a leading professional audio lighting industry in the development of core technologies, who wants to be able to achieve breakthrough in the field of digital products, who will get technical competitive advantage in the competition, the current domestic professional audio lighting leading companies have according to their own status in the digital technology research and development invested considerable funds and human resources, IT is conceivable that "digital" will become the main in the next few years professional audio lighting technology development direction.
Integrated model of purchasing the prevalence of makes highly integrated product system is more and more customers approval. However, professional audio lighting system and meeting need hardware at least hundreds of broadcasting system, and support its operation of the software is now in a factory hands. The same can't be all products production enterprises, implement way of enterprise alliance or proxy related products will be meet the demand of customer integration model of feasible.
(3) the channel trend: value-added.
As mentioned above, the integrated solution provider for professional audio lighting, conference broadcasting system software and hardware product value-added distributors, apparently in a reasonable planning and customer demand, improve the industry degree of transparency, standardize the industry competition, etc, will play an important role. Independent value-added distributors will clearly is welcomed by customers and industry application products manufacturers, in the coming years, rich experience in the line with independent qualification and value-added distributors (integrated solution provider) will serve as an important part of the industrial chain to obtain rapid development.
(4) service trend: better educated
With the development of value-added distributors is growing, in the professional audio lighting and conference broadcast system construction process, the early demand guide mining system planning and design, the quality supervision in the process of installation and training after installation maintenance service content will become the core advantage of value-added distributors and great play, will also become an important indicator to improve customer satisfaction.
And above all the implementation of the service content must be with rich professional knowledge and experience as the backing, as a result, "knowledge-based" service will become the mainstream of the industry development, which is why call integration solution provider "value-added distributors".
In conclusion, automobil think international, professional audio lighting industry a new round of industry consolidation and will occur in the next 3 to 5 years to upgrade and implement, industry which will shift from growth to maturity.